Digital marketing
strategy that fits
A great website is the starting point — not the finish line. I help you determine which channels suit your audience, how to create content that lands, and how to make growth measurable. Not loose tactics, but a coherent strategy.
Strategy that connects to your reality
Cross-channel
I look beyond one channel. SEO, content, social, email — I determine together with you which mix fits your audience and budget.
Measurable
Every strategy starts with defining goals and KPIs. Analytics is configured so we can see what works and what doesn't.
Actionable
A strategy that gathers dust is worthless. I deliver a concrete action plan with priorities, timeline and responsibilities.
What you get
A complete marketing strategy — from audit to action plan, from KPI framework to growth roadmap:
Prices excl. VAT. Fixed price upfront — no surprises.
How I build your marketing strategy
Audit & baseline
I analyse your current online presence: website, rankings, social, email and analytics. Where are you now and where are the biggest opportunities?
Audience & positioning
Who are your customers, where do they hang out online, what are their questions and pain points? Based on that, we determine the channels and tone that connect best.
Strategy & action plan
A concrete approach per channel with priorities and timeline. What content will you create, how often, for what goal? All in an actionable document.
Implementation & monitoring
Either I execute the strategy myself, or I support your team in doing so. Monthly monitoring and adjustments based on data.
Frequently asked questions about digital marketing
What is the difference between a marketing strategy and SEO?
SEO is one channel within a broader marketing strategy. A marketing strategy determines which channels you use (SEO, content, social, email, ads), how they work together and how you measure results.
Do you handle social media?
I advise on social media strategy and content planning. Daily execution (posting, community management) I don't do — that fits better with a specialist social media agency.
How long does a strategy project take?
A complete strategy project takes 3 to 4 weeks: audit, analysis, strategy and presentation. After that you decide whether to execute it yourself or involve me in that too.
Can you support our existing marketing team?
Yes. I enjoy working with in-house marketing teams as an external strategic partner. I bring the outside perspective and technical knowledge, while you know the business best.
When will I see results from a marketing strategy?
That depends on the channels. SEO and content deliver results after 3 to 6 months. Paid advertising (SEA, social ads) can show results within weeks. A good strategy combines both: quick wins and long-term build-up.
