The client
Erik Fokke is an experienced retail consultant with decades of hands-on expertise in retail strategy, category management and buying. His clients are retailers, brand manufacturers and investment firms. The website needed to reflect that seniority and immediately position him as the go-to expert in his field.
Solution & result
A clean, confident B2B website that leads with Erik's expertise and track record. Services are clearly defined, the positioning is sharp and the design is professional without being stiff. A website that opens doors before the first meeting.
Experience & background
30+ years in retail, including senior roles at Schuitema (C1000). Erik's depth of experience is the strongest argument on his website — the About page highlights his career in concrete, credible terms that speak directly to the directors and investors he works with.
